About Us
Built for people who love completely
and remember selectively.
Giftler is an automated relationship maintenance system based in India. We help people never miss an important occasion — by remembering every birthday, anniversary and celebration for them, and delivering a thoughtful gift automatically. Every year.
Our Story
We built Giftler because we've all been there — it's 11pm, you just realised it's your mother-in-law's birthday tomorrow, and you're frantically ordering something generic online hoping it arrives in time.
The problem isn't that people don't care. Most people care deeply. The problem is that life is busy and memory is imperfect. Forgetting an occasion doesn't mean you love someone less — but it can feel that way to them.
Giftler solves this once and for all. Set up the occasion once — tell us who they are, what they love, your budget — and we handle everything else. Every year. Automatically. With no Giftler branding on the delivery, so it always feels like you planned it personally.
Common Questions
Is Giftler a gift delivery service?
Not exactly. Giftler is a relationship maintenance system. Unlike delivery services that require you to place an order every time, Giftler runs automatically — you set up an occasion once and it handles gifting every year without you having to act.
Does automating gifts make them less meaningful?
No. The intent was real when you set the system up — you chose what they love, what budget felt right, what note to write. The system makes the execution of that care reliable. A gift that arrives every year without fail says more than one that arrives only when you happen to remember.
Who is Giftler built for?
Busy professionals and founders who care deeply about relationships but live under enough cognitive load that dates fall through the cracks. NRIs with family in India. Anyone who has forgotten an important occasion and wants a permanent fix — not another reminder.
How much does it cost?
₹99 per occasion as a service fee. You set the gift budget separately. The first occasion is free.